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Hi, and welcome to my building-in-public blog. This week’s update is a short one. I wasted too much time reading articles and too little time documenting research. Also got a cold. ➡️ Last week, I said I’ll be working on: Find potential customers and talk to them, starting with people managers and HR professionals in my network —> Will start preparing questions in the coming weeks, but will only reach out once the year ends, as I doubt I’ll get many responses before that. Hopefully, understanding existing products should make for better questions. Build an MVP. TBD how functional it’s going to be (could be some mockups, a landing page, an actual add-on with basic functionality). The idea is to have something people can react to —> Will probably work on this in January/February. Understand existing solutions, and what could be a unique angle of attack —> quick update below, as this is work in progress 🤔Competitive analysis What am I trying to understand by looking at the competition? What are the unique things that make each competitor attractive? What are common pain points with competitor’s products? How could I find a unique angle of attack? In which parts of employee engagement (1-on-1s, recognition, feedback, performance reviews, pulse surveys) could there be an opportunity to do something differently, and better? After looking at 8 competitors in detail, here are my very rough hypotheses: Most existing solutions seem robotic, life-less. There’s an opportunity to make engagement tools more fun. Smaller companies (e.g. <200) want to do feedback, but current solutions are too-process focused Most solutions offer some analytics, but none (few?) seem to frame them for discussion (i.e. here’s a ready-made slide on the team pulse that you can use in the all-hands) Engagement surveys and recognition apps (e.g. kudos/high five/etc.) seem like the easiest to build but also most overdone/overcrowded spaces ➡️Next steps Analyze ~40 more players in the space Start framing questions for user interviews

Hi, and welcome to my building-in-public blog. The past week hasn’t been as productive as my inner critic keeps peddling, but I’ve managed to work on all the next steps I set out in my previous post. Next steps from last week ✅ Find common promising themes across brainstorming notes: expanding on that in the next section ✔️ Write about the top 5 ideas I’m considering to moving to the next phase (validation) - hard to give myself a full checkmark for this one, as it’s really only one idea. But that’s fine ...

Hi, I’m Stefan. If you’re reading this you probably know me personally, so you know that I’ve had an entrepreneurial itch since the pandemic started. Two and a half years later, I’ve built up enough courage to scratch that itch. I plan to spend the next phase of my life creating a software solution to a yet-to-be-defined problem. What’s in this post: Building in public - why I’ll be sharing my progress step by step Generating startup ideas - how I’m approaching the first step in building a business 📢Building in public What is building in public? Building in public is about periodically and publicly sharing the progress of building a solution/product/company. It’s the opposite of building in stealth. ...